Profile
Digital Marketing Leader
Results-driven leader with over 10 years of experience in SEO, UX optimization, and content strategy. Proven track record in driving significant ROI through data-driven marketing and leading high-performing teams. Seeking a digital marketing leadership role with a collaborative and innovative team, driving impactful B2B web experiences that boost revenue. Passionate about leveraging expertise for digital transformation and accelerating business growth.
Areas of Expertise
SEO & SEM Strategy • AI Tools Utilization • Digital Marketing Initiatives • Market Research & Analysis • B2B Content Strategy • Data-Driven Planning • Brand Strategy Development • Marketing Automation • UX/CRO • Email Marketing • Social Media Marketing • Web Analytics
Technical Skills:
Adobe Creative Suite • Asana • Canva • CSS • Figma • Google Ads • Google Analytics 4 (GA4) • Google Search Console • HTML • Hootsuite • HubSpot • Jasper AI •Jira • Looker Studio • Mailchimp • MarketMuse • Marketo • Meta Business Suite • Microsoft Office Suite • SEMrush • Squarespace • Tableau • VWO • WordPress • Wrike • Zapier
Certifications:
Jasper AI, Google Ads, Hubspot
Work Experience
Senior Manager, Website Marketing – Remote 2022 – 2024
Pushpay
Directed the strategy, management, and optimization of the Pushpay and Resi websites, focusing on lead generation and conversion rate optimization (CRO). Managed web team including UX designers, developers, and SEO manager, ensuring the website aligned with our brand and communicated our value propositions effectively. Established website roadmaps and KPIs, tracked performance, and collaborated with cross-functional teams and agency partners to enhance web experiences and drive continuous improvement.
Key Achievements:
Spearheaded comprehensive improvements in web experience and SEO, driving a 50% contribution of total MRR in CY 2023 from web leads. Achieved a 300% increase in enterprise client conversions and a significant uplift in visibility for high-intent search terms.
Implemented mobile-responsive visual CTAs in blogs and dynamic content sidebar, resulting in a 400% increase in blog subscriptions, a 28% increase in product tours, and a 9.4% increase in demo requests.
Led Pushpay and Resi homepage redesigns, resulting in a 416% increase YoY in organic traffic.
Optimized content strategy and website user journeys using advanced tools like VWO, Jasper AI, and MarketMuse leading to improved site performance through regular SEO audits, technical optimizations, and continuous improvement A/B testing.
Digital Strategy and Web Experience Manager, Austin, TX 2021 – 2022
Gembah, Inc.
Owned the experience of 30,000+ monthly visitors on Gembah.com. Led the web development team, optimizing site speed and managing development sprints for a high-quality user experience. Strategized on conversion optimization, methodical testing, UX, and landing page performance, driving a successful inbound leads funnel. Collaborated with cross-department stakeholders to ensure timely project completion.
Key Achievements:
Successfully launched completely new website architecture and rebrand.
Improved organic traffic month-over-month and mobile site speed score by more than 50%.
Digital Marketing Specialist, Austin, TX 2020 – 2021
Flex, Ltd.
Managed the design, development, and publishing of web content, employing proven techniques to enhance visibility across targeted demographics. Tailored digital content and online advertising campaigns to engage specific consumer segments, conducted multi-channel marketing activities to generate business leads, and crafted SEO content based on competitor analysis. Authored internal policies to standardize web publishing processes and ensure compliance.
Key Achievements:
Created optimized webpages that consistently met or exceeded UX and conversion goals.
Established web publishing standard processes adopted across multiple internal departments.
B2B Marketing Manager, Austin, TX 2018 – 2019
NewPoint Media
Leveraged metrics tracking to rebrand digital content, boosting B2B lead generation. Collaborated with internal teams and external vendors to ensure multimedia brand consistency and convert prospects into qualified leads. Conducted market analysis to identify trends, monitor campaign data, and implement performance improvements. Performed technical SEO audits and monitored monthly web traffic, identifying trends and opportunities. Developed enhanced lead generation funnels and launched an optimized UI/UX for a new mobile app.
Key Achievements:
Led a rebranding initiative that increased advertising revenue by 20%.
Boosted YoY web traffic by 30% for a real estate brand through paid search campaigns.
Implemented a new CRO strategy for lead generation landing pages, resulting in 700% growth in leads within one month.
Built content pillar webpages that increased organic traffic by 25%.
Director of Digital Marketing and Outreach, Austin, TX 2015 – 2018
AOMA Graduate School of Integrative Medicine
Spearheaded the design, creation, and launch of email marketing, digital advertising, and branding campaigns aimed at increasing enrollment. Set project scopes, delegated assignments, and guided the design work of the marketing team. Analyzed consumer data to create successful market segmentation for targeted strategies. Directed UX and SEO optimization of company website to grow web traffic. Managed vendors to ensure the completion of outsourced tasks.
Key Achievements:
Used knowledge of HubSpot Workflows and CRM to create a sales pipeline that grew enrollment by 31%.
Launched a marketing plan for the Southwest Symposium that led to an annual 12% increase in attendance.
Produced campus tour videos and posted student/alumni stories, which saw a 20% jump in web traffic.
Sales and Product Marketing Leader, Austin, TX 2012 – 2016
It Works! Marketing, Inc.
Managed all aspects of running home-based, direct-selling business, including online marketing, training of team members, ecommerce, lead-gen, trade shows, and yearly business budget maintenance.
Created and maintained high-traffic social media accounts, and managed successful paid social campaigns.
Led and organized sales presentations including recruitment events, webinars, training events.
Personally mentored 75+ team members (national and international) and managed a sales team of over 200 that generated over $30,000 per month in revenue. Earned multiple sales bonuses as top recruiter.
SEO Marketing Manager, Austin, TX 2012 – 2013
Launchpad Web Services
Led marketing, SEO, and PPC campaigns for clients in real estate, healthcare, and franchise industries.
Managed content deliverables, timelines, and weekly reporting to clients.
Increased client conversions, search rankings, and social media traffic month over month through diversified digital marketing strategies and regular data assessments.
Expanded ServiceMaster franchise clients from 25 to 75 locations due to positive SEO results.
Contributed keyword-targeted landing pages that resulted in a top search rank for Realty Austin.
Additional Experience
Customer Service Representative Austin, TX 2009 – 2012
Ascension Seton
Social Scene Reporter Austin, TX
Austin-American Statesman, Austin360.com 2007 – 2009
Product Specialist, Austin, TX
Apple, Inc. 2006 – 2008
Founder & Co-Owner Composer, Austin, TX
Pompeii Music, LLC 2004 – 2014
Owned and operated music publishing company and rock band specializing in original studio albums, music licensing placements to film and TV, merch sales, and international music tours.
Worked with record labels and publicists to secure digital, print, radio, television and film placements in multiple markets, including NPR’s “Song of the Day”, MTV, Toyota, New York Times, Pandora and Spotify.
Managed social media promotions, street team, online store sales and inventory.